SAF Masterclass Series
The Somerville Art Fair is hosting a three-part Masterclass Series at the Bow Market offices in 2026, designed to give artists practical tools for building sustainable creative careers.
Each two-hour session will focus on an essential part of the business of being an artist:
Pricing & Products — Learn how to confidently price your work, develop products at different price points, and create an approach that supports both your practice and your customers.
Marketing — Explore practical strategies for building your audience, communicating your work, and promoting yourself effectively without losing your artistic identity.
Sales — Develop the skills to talk about and sell your work, connect with potential collectors, and turn interest into lasting customer relationships.
Each Masterclass will be led by experienced artists and creative professionals who have spent years working within the arts. Rather than focusing on theory, they'll share practical knowledge, lessons, and strategies drawn from their own careers.
Whether you're beginning to sell your work or looking to take the next step in your creative career, the SAF Masterclass Series is designed to give you actionable knowledge you can put to work immediately.
Somerville Art Fair Masterclasses
Masterclass #1 - Pricing and Products
$15
Speakers:
John Lakov (Artist/SAF founder)
Michael Talbot (Artist/Judge)
Date:
Monday, September 21st (09/21)
Time:
7:00pm-9pm
Masterclass #2 - Marketing
$15
Speakers:
Michelle Lakov (SAF Cofounder/Senior Marketing Director)
Carlie Febo (Artist/Bow Market Director of Marketing)
Date:
Monday, September 23rd (09/23)
Time:
7:00pm-9pm
Masterclass #3 - Sales
$15
Speakers:
Gary McClinn (Opera Singer/Sales Director)
Date:
Monday, September 28th (09/28)
Time:
7:00pm-9pm
Frequently Asked Questions
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Your support goes directly toward making the Somerville Art Fair possible. Patron contributions help cover essential costs like installation equipment, display materials, marketing, and event production.
Most importantly, your support allows us to make sure artists get to keep 100% of the profits from their work.
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Tote bags can be picked up at any Somerville Art Fair event and we encourage patrons to grab theirs in person!
If you’re unable to attend an event, you can email us at johnlakov@sanidaddesign.com to arrange shipping.
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Raffle prizes currently include items like a $100 Blick Art Materials gift card and a one-month membership to the Boston Figure Arts Center, with the potential for additional prizes to be added.
Raffle entries are included with select patron tiers, and additional tickets can be purchased at any time by contacting us or at any SAF event—including our salons and the November Auction.
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You don’t need to do anything—your raffle entries are automatically assigned when you become a patron.
Winners will be announced at our November Auction Event and notified via email, so you’ll be included whether or not you’re able to attend in person.
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VIP patrons are automatically added to the guest list—just give your name at the door at the November Auction Event.
More event details will be shared soon via Eventbrite.
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Yes! Patron memberships can be gifted. Just be sure to share the recipient’s information with us—either in person at one of our events or by sending us a note via email—and we’ll take care of the rest.